Who I Am
I’m Javier. I run a startup consultancy called Trinico Ventures out of Chile, and I’ve spent the last several years deep in the startup world — from my time at Broota (a leading equity crowdfunding platform in Latin America) to working with founders, investors, and operators across the region.
My background is in economics, I’m connected to the Wharton Club network, and I’ve been involved in more early-stage ventures than I can count.
But I’m not a typical “automation blogger.” I’m someone who actually builds and runs automations every single day. For my own businesses, for clients, and for the sheer satisfaction of watching a workflow do in 30 seconds what used to take me an hour.
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Why This Site Exists
I’ve built dozens of automations for real businesses. Content pipelines, lead routing, email sequences, data syncing, reporting dashboards — the works.
And along the way, I kept running into the same problem: most of the “automation content” out there is garbage. Outdated comparisons written by people who clearly never used the tools. Generic listicles. Affiliate-driven reviews with zero depth.
I built AutomationFuel to share what I actually know from doing this work. Every review, tutorial, and template on this site comes from hands-on experience. If I haven’t used it, I don’t write about it.
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What I Automate
Here’s a sample of what I build and use daily:
– Content pipelines — from idea capture to draft generation to publishing and social distribution
– CRM workflows — lead scoring, follow-up sequences, deal tracking, and pipeline alerts
– Email marketing automation — segmentation, drip campaigns, and behavioral triggers
– Trading bots — market data collection, signal processing, and order execution
– SEO processes — keyword tracking, content auditing, rank monitoring, and reporting
My core stack: n8n, Supabase, WordPress, and Python. I mix and match depending on the project, but those four cover about 90% of what I build.
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My Other Projects
AutomationFuel is one piece of a bigger picture. I also run:
– SEO Automation Club — focused on automating SEO workflows specifically
– Latin Human Capital — connecting talent and opportunity across Latin America
– Various client projects and internal tools through Trinico Ventures
I mention these not to brag, but because they’re all powered by the same automation principles I write about here. This stuff isn’t theoretical for me — it runs my businesses.
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Get in Touch
Want to work together, ask a question, or just say hey? I’m always happy to connect.
[Contact me]